On October 25th 2019, ICC Albania organized the second partners’ meeting to follow up on the progress of the Week of Integrity 2019.
Several stakeholders from different sectors have joined this first edition of the Week of Integrity in Albania, with their innovative proposals. During the meeting each partner briefly presented the progress in the implementation of their projects, emphasizing the activities, the methodology and the promotion and marketing mechanisms for their events.
A focal point of the discussion was the Concluding Conference, which will take place on December 10th, organized by ICC Albania, in cooperation with the Dutch Embassy in Albania and in partnership with the Ministry of Justice and the EU Delegation in Albania/ Some important updates regarding the program, guests and logistics of the conference were shared.
Moreover, the participants at the meeting got introduced to the marketing and PR strategy proposed by ICC Albania for the whole initiative Week of Integrity 2019. By pointing out the importance of Week of Integrity for the Albanian society, the participants at the meeting discussed and resolved on the means to better approach the public, and on how to align the communication in the upcoming weeks. The aim is to make Week of Integrity an all-inclusive initiative, and for that we need to ensure that it reaches the general public through promoting the importance of ethical behavior in our society.
Albania is the first country in the region to initiate the Week of Integrity 2019, hoping to become a precedent to be followed by other countries as well.